Rational Decision Making

What Is The Rational Decision-Making Process?

  1. Understand And Define The Scope
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Just stating that a problem exists isn’t enough. Solid, accurate data is required to understand and analyze the problem in depth. This lets you know how much attention it requires.   It’s vital to collect as much relevant and accurate data around the problem as possible.
Here’s a rational decision-making example:
Your social media posts aren’t translating to conversions. What could the problem be? Once the analytics reports come in, you realize there isn’t enough engagement. The issue isn’t that your posts are not reaching the right audience, it’s that they don’t engage them. This sets up the next step: figuring out why the problem exists. Why is user engagement low?
    1. Research And Get Feedback
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    The next step in the rational decision-making process is to delve into the problem. Find out what is causing the problem and how it can be solved. You could start with a brainstorming session and find out what your team thinks.
    Rational decision-making example continued:
    The budget is good, there are enough views and likes on the posts. So, why is there a lack of engagement? Why aren’t users interacting with the post?
    You might need new types of posts; perhaps the current posts aren’t trendy. Maybe the posts don’t evoke an emotional response from the audience. Or they don’t convey what the product can do for the audience.
    Now that you know what the causes could be, you are a step closer. It’s time to collate the data.
    Rational decision-making example continued:
    The team comes together with their opinions and findings. After a few customer surveys, the major issues are identified as follows:
    Potential Consumers Don’t Know How The Product Will Add Value To Their Lives. Potential Customers Don’t Understand The Posts’ Objectives And Aren’t Clear On What The Product Is.
    1. List Your Choices
There are bound to be a host of opinions and innumerable choices about how to address the issue. Consider all of them so that you don’t create more problems later. This is where you start to use rational decision-making: Now that the problem has been understood, it’s time to list your options. You could create a post that showcases what the product does. You could have an informative GIF that shows that product in action. You could create additional whitepapers to showcase how the product adds value and thus is beneficial for the customer to buy. The analytics show that traffic isn’t the issue, so you don’t have to focus on garnering more traffic. Your focus has to be on conversions. Your color schemes and CTA could be a little more impactful.
    1. Analyze Your Options Carefully
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    Now that you have all the options in front of you, cross out the ones that don’t add value or don’t solve the problem. Understand how each of the potential solutions could turn out and what other effects they could have.
    Next point  is about having a back up plan. Once you’ve chosen the plan that is likely to serve you the best, choose the second best option as well. You could use that as your back up, in case things don’t go according to plan.
    While it’s great to get a quick solution to a real problem, the solution should be permanent or at least solve the majority of the issue.
    The example of the rational decision-making process continued:
    This is where you set about deciding the benefits of each of your choices mentioned above.
    A video clip post would mean additional costs.
    Redesigning the graphics may lead to more views and interaction but dilute your following.
    A whitepaper is a good idea, but it doesn’t help with conversions. It’s ideal for customers to click on the CTA.
    While GIFs are very popular, the image you choose has to convey the right information and be impactful. You may need to rework the branding for this to work.
    While it would be great to have a post that showcases how the product works, it can’t be overly technical.
    1. Understand The Results You Want
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    This is where the importance of rational decision-making comes into play. Understand what you expect from the solutions. There has to be a clear outcome because of the decision that is made. Knowing what you expect from your actions is important. It’s always a good idea to test the solution to see if it resolves the problem entirely.
    Rational decision-making model example continued:
    The best course of action might be to assign different teams for the different potential solutions.
    One team could create a GIF, while the other works on the video clip and another on the ‘how to use’ post.
    Once the teams have all made rough drafts, a productive critiquing session could be conducted. The teams can then look at each others’ solutions and point out the merits and drawbacks of each.
    This way a general consensus can be reached and the best option or options can be selected. It is also advisable to use predictive social media tools. There are algorithms and equations that could help predict the success of a post to some degree.
  1. Have A Backup Plan
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While this may not always be necessary and can be a little cost-intensive, it may be worthwhile to have a backup plan if the solution doesn’t give you the intended results. This means that you should either have another strategy in place, created using the rational decision-making model.
Even though your plan has been made after careful thought, there is a chance that it either does not go as per plan or that an external factor interferes and throws your plan into chaos.
Try to have a back-up plan to make sure that your business isn’t impacted.
Rational decision-making model example continued:
Now that you’ve decided to go with a combination of a GIF and an information-based post, go ahead and begin drafting your white paper as well.
  1. Implement
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Once the team has done all the work and created the solution, implement it. Implementing this plan means that everyone has to be on board. This means that everyone should be informed and be willing to contribute in executing the plan. The plan won’t work if everyone isn’t working toward the same goal.
As logic and data have been used to reach the decision, it’s likely going to be the most effective one.
Non-Rational Decision-Making
Non-rational decision-making is quite simply the opposite of rational decision-making. Non-rational decision-making is generally used when there isn’t enough information available or when there isn’t enough time to carry out the research and analysis required to employ rational decision-making methods.
Non-rational decision-making can be used when the person or team making the decisions has experienced that issue before or their collective experience allows them to predict what the outcome of their decision would be.